Leica is offering a "perpetual update program" for its M8 digital camera.
In keeping with these proud traditions, but now in the age of digital technology, Leica introduces it's perpetual update program which makes the LEICA M8 a digital camera in which, uniquely, owners will be able to incorporate the latest refinements and developments in technology. While other digital cameras quickly become outdated and are replaced by new models, Leica's new concept allows it's customers to invest in the photographic equipment they need sure in the knowledge that they will not miss out on improvements and technological developments in the future.
The first upgrade adds a hard-to-scratch sapphire glass LCD screen cover and a quieter shutter.
Update: Just to be clear, the upgrade program costs money. According to Gizmodo, the first upgrade is $1800. On the plus side, each time you upgrade, they extend the warranty on the whole camera for two years.