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The other drama

During the TV coverage of the NBA playoffs, the NBA is running commercials showing great moments in playoff history that have been edited to isolate the players from the crowd. There’s Bird stealing the inbound pass, Dr. J’s improbable behind-the-backboard reverse layup, and Kobe lobbing the ball to Shaq for a thunderous dunk.

The Kobe/Shaq clip is worth a closer look because although the NBA picked this clip because it represents a dramatic moment in the NBA playoffs involving two of the best players in history on a storied team, what it actually shows is how dysfunctional Shaq and Kobe’s relationship was even then, in their first championship season.

Bryant creates 95% of the offense here by crossing Pippen over and throwing a perfect lob to O’Neal. O’Neal throws it down and the camera follows him as he heads down the court yelling in celebration, totally blowing right past Kobe, who has his hand out to high-five Shaq. Kobe half-heartedly grabs at O’Neal’s forearm as he passes; Shaq doesn’t even notice. From his celebration, you’d think Shaq had made an amazing play, but Kobe made that whole thing happen. And if you look at the box score for the game, it was clearly Bryant’s game: he had 25 points, 11 rebounds, 7 assists, and 4 blocks to O’Neal’s 18/9/5/1.

The unedited clip of the play1 shows an awkward ending to this awkward moment. After celebrating with the Laker bench, Shaq looks for Kobe and the two finally acknowledge the play together. But it’s a brief moment; they slap hands and go their separate ways, foreshadowing Shaq’s departure four years later.

[1] What’s also striking about the clip is that it shows just how much Kobe has improved the mechanics of his game since then. Even though he makes a great play here, he’s still got those jittery feet that characterized his early career, at times looking like a dog skittering around on freshly polished linoleum. Any stuttering footwork is now long gone, replaced by the silkiest and smoothest of movement.

Update: fxguide has a good look at how these commercials were made from a technical standpoint.