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On Hoefler and Frere-Jones

From the AIGA, a lovely short film on type designers Jonathan Hoefler and Tobias Frere-Jones. I love the bit about starting a typeface design with the O, H, and D. Elsewhere, Hoefler recommended other potential starting points:

Work out the B, the ampersand, and the bullet before you get too far: you’ll have to confront decisions about thinning strokes, intersections, and shapes without any counters, which might inform what you do on the other letters.

(via daring fireball)