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The writers strike and the rise of Trump

posted by Jason Kottke   Apr 25, 2017

The members of the two large writing guilds representing more than 12,000 Hollywood writers recently voted to strike.

Leaders of the Writers Guild of America, East, and the Writers Guild of America, West, announced the results of an online strike authorization vote in an email to members. The unions said that 6,310 eligible members voted; 96 percent of the vote was in favor of a strike.

A three-year contract between the guilds and the Alliance of Motion Picture and Television Producers, which represents the makers of films and TV series, expires at midnight on May 1. Negotiators were set to resume talks on Tuesday, with funding of a failing union health care plan a sticking point.

Last time there was a writers strike in 2007, networks moved to replace their scripted shows with reality programs, including the resurrection of a fading reality show called The Apprentice.

During the last work stoppage, CBS ordered additional seasons of its flagship reality competition shows to fill airtime. And then there’s NBC.

Trump’s “The Apprentice” had been removed from the network’s lineup amid low ratings. But a new programming chief came aboard in 2007, and the network decided to revive the competition show, but with a twist. And when the writers’ strike meant no more new episodes of “The Office” and “Scrubs,” NBC replaced the Thursday night shows in 2008 with “The Celebrity Apprentice.”

That’s a curious butterfly effect. The writers strike made room for The Celebrity Apprentice on TV. The Celebrity Apprentice gave Trump seven more seasons of primetime TV visibility. Trump parlayed that visibility into the highest political office in the land.