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kottke.org posts about rolex

Swiss Made

From an article in Monocle about the Baselworld watch fair.

Swiss watch brands are patriotic to a fault. Rolex is one of the few high-end manufacturers that does not stamp “Swiss Made” on the watch face in the belief that Rolex defines Switzerland rather than the other way around.

Now *that’s* a brand.


How to identify a fake Rolex

How to identify a fake Rolex.